Social media is increasingly becoming an integrated aspect of our daily routines. Waking up, checking our phones and social media accounts is habitual for many. We are posting our thoughts and opinions, sharing our weekend plans and photos, tagging ourselves at bars and liking viral videos constantly; all of this information, is available for the world to see. 

With this affinity for social media, it is no surprise that businesses have been fast to join popular online social platforms to interact with their customers and use the information being shared to better market their products or services.

The availability of this information and the increasing popularity of professional social networking, has also led to recruitment processes shifting to social media. This leads to the question of how the use of social media could impact on future career opportunities.